South Australian Tourism Commission

JPC was proud to partner with the South Australian Tourism Commission to deliver a large-scale print and installation rollout for AFL Gather Round, one of the state’s most high-profile events. Spanning multiple high-traffic locations across Adelaide, this project required precise coordination, fast turnaround times, and seamless execution to bring the city to life for visitors and locals alike.

Our team produced and installed a wide range of promotional assets, including city-wide floor graphics, step decals at Festival Plaza and Adelaide Railway Station, large-format banners within the station, light pole covers, footbridge decals, and an impressive fleet of 16 fully wrapped buses. Each element was designed to maximise visibility and create a cohesive event experience across key transport and pedestrian hubs.

This project is a strong example of JPC’s capability to manage complex, large-scale campaigns from production through to installation. With multiple moving parts and tight deadlines, our team delivered with consistency, quality, and attention to detail, demonstrating our ability to support major events and ambitious brand activations at scale.